Rise of tech-titans provided enormous power and influence to them in the digital economy, which leads to various anti-competitive conduct. By 2019, tech-titans become the biggest global companies and all of them were alleged with various anti-competitive conducts. Digital economy and tech-titans created new complexity for Competition regulators as old rules and principles of competition law has to be applied to this new economy. Author focuses on various complexity of competition law in the digital economy such as- big data, network effects, zero price product, etc., which has unidentified effects and is also hard to trace. These new challenges instigated study of the digital economy and some measures are developed to apply competition law principles. Author tries to apply some of the principles on the tech-titans in order to identify and analyse various anti-competitive conducts.

Keywords- Tech Titans, Tech companies, Digital Economy, and Competition Law.

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