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The challenges of intellectual property rights have been applied in traditional age. Innovation of property that underlines intellectual property is a concept of scarcity and limitations. The technology of the digital age have made intellectual property as a asset more it become easily available which means a scarcity is no longer reflective towards what’s going in intellectual property world. In fact they became more like air and water and if it is think about how those things can manage. So, it could be managed by exploring new ways to expand the traditional intellectual property to be applied more in a co-management kind of arrangement and also with respect to the assets is not going to be covered by intellectual property redeems. Perhaps being co management starts much like “water is co-management in a river”&“fish isco-management fisheries”. These are provided opportunities for fairness and balance in choose the application of intellectual property to voice some challenges that occurred which results in bringing the tradition of intellectual property laws into the future.Here in the paper we are emphasizing about intellectual property in the digital environment.

Keywords: Intellectual Property Rights, Copy Rights, Patent, trademark, digital environment, information and communication technology.


The word intellect derived from Latin word “intellect’s” which means the power of knowing the things and it could only be obtained by exploring his/ her new things in life. The intellectual property relates to the original ideas that come from research and generally it covers some kind of critical business information. Although, they are copious International Organization, Agencies and Treaties[1] which are work for the protection of intellectual property laws. Intellectual property right refers to and set of property that emanates from human creative labor. Now when we mention intellectual property we are specifically trying to define intellectual property as there are distinguish from the real property. For instances book, laptop or pen these are instances of property which is existed in the worlds we can touch and feel they are tangible. This also includes design, ideas, symbol, creation and writing.


Intellectual property is everywhere it helps to solve the problem establishes new business and enhances our lives. An IP intensive industry support 14 million jobs in U.S and contributes more than 5 trillion dollars to the economy. Intellectual property include creation of the mind such a designs, logo, invention, and archaistic books such a music and movies. It also include symbol and name which is used in business. Intellectual property rights[2] are awarded by the government to individual and business for a limited period of time in exchange for sharing information copyright, patent; trademark and trade secrets are a property and owned like real estate be across a jeweler observing the laws that government is nota matter of choice. Unfortunately, the borders of intellectual property right are sometimes difficult for recognized as and enforced which can lead of theft. The speed of communication sometimes makes it fear as if IP law don’t apply that everything is bear for the taking or should be song, photos or videos only a quick away many of the invention. Intellectual property theft passes in U.S.A is 600 million dollars.  Individual businesses and governments infringed IP rights. We live in a world where intellectual property is serious and it’s everyone’s job to respect it.


  1. Trademark: Trademark law function is to protect the “brand value” and “commercialization of an individual or a business by making other to use the same. A trademark[3]is asign which is used to distinguish the goods and services from one enterprise to other enterprises. The terms of trademark is registered for 10 years.
  2. Copyright: A copyright gives the creation of the original work exclusively right for a limited period of time. Copyright[4] may apply to a wide range of creative, intellectual, or artist forms or works. Copyright doesn’t cover ideas and information themselves, only the form or manner in which they are expressed.
  3. Patent:It is a form of right guaranteed by the government to the inventors, giving rights to the owner excludes others from making, selling, using, offering to sell and importing an invention for an unlimited period of time, in the exchange of public disclosure of invention.
  4. Industrial design: it is applied to the wide variety of products of industry and handicraft items such as packaging and container to furnished the household goods. An industries design may consist of three dimensional features such as shape of the article or rest of the dimensional features such as pattern, lies and color.


  1. Contract act, 1872
  2. Plant breeding right act, 2001
  3. Copyright amendment act 1994, 1999, 2014
  4. The design act, 2000
  5. The trade mark amendment act, 1999 & 2002
  6. The design act,2008


  1. Lexmark international v/ static control components (2004)[5]:-
  • Lexmark manufactured printers with firmware that authenticated print cartridges via an embedded chip prevented refilled cartridges from being used
  • SCC manufactured a replacement chip that bypassed authentications allowing cartridges to be refilled
  • Appellant court ruled that the handshake firmware was inseparable from the hardware and could not be copyright since it was effectively part of the hardware and so DMCA was not violated.
  1. In the case apple Inc v/s Samsung electronics[6] in this case, apple company put allegation on Samsung Co that Samsung copied important feature of apple phone. Soit’s a complete violation of patent right. It has stated that almost 3 mobile which have copied the feature of apple. The court held that Samsung has to pay the damages for the infringement of patent design.
  2. Ananadbhushan v/s Union of India:[7]The division bench of Delhi High Court held that the constitutionality rules 56(3), 56(4), 56(5) of the copyright rules 2013 have been violated. It has been stated that these rules go far beyond the power which is given to the government under section 33A of the copyright act. The court however upheld the constitutional rules.


The days of traditional copyright laws are called around the India that any use of copyright material is prohibited and order to protect the originated of the material. This is a colonial policy began to open up in the late 21stcentury. 20 years directly before the digital revolution, come nearing with development of the fair use standards e.g. of fair used are government and education and in news reporting fair use are outlined in legal method which is used to work with outstanding and the key component of fair used is the uses temporary and the uses is not profit financially[8]. Part of the new copy left of the movement creative comments licenses give the author the ability to grant people to right to share, use and even build upon the word that they have been created. The license is provided for author flexibility for instances they might choose only allowed non commercial use of their work and it protects the people who use a redistributed an author’s work they don’t have to worry about copyrights infringement.

The main benefit of create a copyright is that educators can use materials class without the fear of prices or having to go through a lengthy awkward process of gaining the adequate information. The issue of privacy is the important subject matter in the digital age where the data integration, data sharing, unauthorized public disclosure and unethical data utilization are the incumbent area of concern. Parallel to the commencing of intellectual property restriction there has been up taking digital privacy the widely publicized story of milliner KimDeton shade light on the seedy underbelly of the intellectual property rights. Kim was Germantechnician who made his money by a enabling privacy on sites such as and that site mega upload have a 15 billion visitors protects and a counted for 4% of all internet traffic on the planet. He is accused of costing the entertainment industries of 500 million dollars in revenues. During the year the mega upload functioning on Jan 5th 2012 united sates and other companies executives with crime related to online privacy. Two weeks later, KimDaton and two companions were arrested by the new Zealand police in an armed trade a such 17 million were seized including 18 luxury cars giants screen TVs and work of arts this case shows that enforcement of traditional anti-privacy laws is still passed on gram scales. Since, privacy is not mess ofopen.


Scott David statement on intellectual property:[9] According to his prospectus the challenges of IP law being applied to the digital age. He said challenges are challenges access enforcement of scale and it is mainly due to the fact that intellectual property laws will developed as a solution for earlier problems. With complexity today is increasing in no of problems with again the problem of access and scale and enforcement that is really symptoms with underline illness is basically complexity itself. Unfortunately the complexity of the digital age is also a source of solution in digital age. Thetechnology of digital age let us see, plan  and act together with regard to seem together, we can use big data and other insights offered by digital technology in order to gain insights into an fundamental issues are in our challenges.

Lakshamn Murthy, A and karisiddappa, C.R:[10]Some of them work are already starts in a law by comparative research have been done to compare tradition of intellectual property system in order to identify some common technicalities and similarities in IP law. The idea of planning is we can move together is harmonized laws In order to make law is work for law effectively together. The harmonization of intellectual property laws imposed somerestriction will allow for lowering of cost of access to markets and also to lease expansion of the market for IP players. With the digital age has rendering intellectual property more you bit with it.


According to this paper I found conclusion that, before the commencement of (ICT) information and communication technology, copyright and IPR[11] were seen as worst and irrelevant areas of law relating to information technology provisions. Along with, a copious no of problems are related with the use of digital information such as incompatibly hardware, user friendliness, issue of single article versus full issue of e- journal and formatting, software, graphics, obsolescence and scholarly recognition. Although, it isincumbent to save the copyright of the publisher as well as to protect the interest of the libraries and users. In digital world, it is stifle to draw a border line between what is admissible, to what extend and what is abridges. In concern of the digital world, it is stiff to comprehend fair use, judge, access and controls the violation of copyright. Because in the contemporary world it is difficult for the copyright owner to know that which persons uses his/her content. In this context it is required to amend the copyright laws.


[2]  Set of 2 volumes, V.K. Ahuja, Law relating to intellectual property rights (2nd edition) Pg no. 58

[3]  Section 2(zb) of the Indian trademark act 1999->doc

[4]Section 14 of the copyright act 1957->default

[5] 387 F.3d 522 (6th Cir. 2004)- American legal case.

[6]580 U.S. 137 S. CT. 429

[7] AIR (2018) W.P No. 3143

[8]Monsanto Canada, Inc v/s Schmeiser (2004)1 S.C.R. 902.

[9] Scott David Ph.D. Ramsey’s Research, University of Washington Seattle:  Who owns the knowledge of property rights? (2018)

[10]Lakshman Murthy, Int. J. Production Economy 79 (2002) 231-260

[11] Indian journal of law and technology pg 45