Media as a Carrier of Perceptions – Study of Indian Media Shaping the Youth’s Political Opinions

This paper attempts to determine the extent of Indian Media’s influence over the youth’s growing political opinions and stands. It seeks to identify the means and mechanisms which help shape a young mind, the actual course of real media. It also provides with the solution of reoccurring problems related to the media and its unrequited guidance to the citizens in everyday life. “New political media are forms of communication that facilitate the production, dissemination, and exchange of political content on platforms and within networks that accommodate interaction and collaboration. “They have transformed the political media system, and redefined the role of journalists. They have redefined the way elections are contested, and how citizens engage in politics.” The paper consummates with the assumption that while a major fraction of the youth of the country are habitual to distorted information leading to mis-formed political beliefs, there is a fragment of the society which still relies on accuracy.