Abstract

The present study deals with the regulation of that communication medium, which has pushed the speed of communication into a new era. Internet, which was impacting many things, has revolutionized the information era with the introduction of social media. The development of the Internet was in many ways radically different from the advent of any previous sets of innovative communications technologies. It brought new features that not only broke down a host of boundaries between forms of personal and mass communication but also overturned a mass media model that had endured for centuries. The current communications revolution gave content recipients the opportunity to be their own content producers. From simple beginnings, such as the ability to post text or images on personal web pages, user-generated content has become an extraordinary global flood of mixed original and reused content that appears in a multitude of forms and manners. These now notably include video posting, social networking, blogging, tweeting etc. Collectively it has been termed social media. Social media exhibits unique characteristics when compared to ‘traditional’ media forms. Its speed and scope mean that once content is published, it is available instantaneously to a potentially global audience—the use of social media spans across all professions and ages. Social media is not only changing the way we communicate with friends but dramatically changing the way we work as well.

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