The Role of SEBI in Regulating Social Media Influencers in the Indian Securities Market
Lead author · Corresponding
Gurtej Walia
Legal Practitioner in India
Abstract
The boom in the world social media has given rise to a new category of influencers known as "FinFluencers," who provide financial advice and market insights to broad audiences. This article explores the role of the Securities and Exchange Board of India (SEBI) in moderating the impact of FinFluencers on the Indian securities market. As these influencers gain significant followings, their ability to influence market behavior presents both opportunities and risks. This study examines SEBI's regulatory framework concerning FinFluencers, the existing regulations, and concludes with recommendations for enhancing regulatory measures to ensure market integrity and investor protection.
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