Abstract

OTT (Over The Top) platform is a kind of entertainment media that commits services over internet services to the public directly, services like cable and satellite which were used before and also used now and served services from a long time, now OTT is the new generation of the same providing new opportunities and much more flexibility like getting a connection almost anywhere where you have an internet connection. And that helps you to download any movie or series, and you can enjoy it anywhere, even if you are on a long flight where you usually don’t have an internet connection. The advancement in technology has given the world a space to share content directly with a consumer without any interruption. On the top of it, it allows the user to watch any content as per his wish from any Genor to sports to movies, TV series, etc. This specific market is growing daily with the technology of AI learning. Also, this industry is hitting the market financially and has taken the movie industry to another level.

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