International Journal of Legal Science & Innovation
[ISSN 2581 – 9453]
Digital Marketing and Gamification
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Manjari V
Student at School of Excellence in Law, Tamilnadu Dr. Ambedkar Law University, Chennai, India
Abstract
Digital Marketing is the New Black. Digital marketing is an umbrella term which refers to using digital channels, platforms and devices to market the product or service. Digital marketing helps one achieve a larger target across the globe than through the traditional methods. Gamification, being a part of digital marketing helps in consumer engagement and to grow brand awareness. This paper primarily focuses on digital marketing management and how gamification aids to marketing.
Type
Article
Information
International Journal of Legal Science and Innovation, Volume 6, Issue 4, Page 98 - 106
DOI: https://doij.org/10.10000/IJLSI.112089Creative Commons
This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.
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