Abstract

The Consumer Protection Act, 2019, represents a pivotal reform in India’s consumer law landscape, aimed at addressing the evolving challenges of a globalized economy and the digital marketplace. This research critically examines the effectiveness of the Act in safeguarding consumer rights, enhancing grievance redress mechanisms, and ensuring accountability among manufacturers, sellers, and service providers. Key provisions, including those related to e-commerce, product liability, mediation, and stricter penalties for misleading advertisements, are analyzed in light of their practical implications and judicial interpretations. The study employs a comparative and empirical methodology, evaluating the Act's impact through case law, stakeholder feedback, and statistical data on consumer disputes resolved under the 2019 framework. While the legislation introduces progressive measures, such as empowering consumers with new rights and simplified dispute resolution mechanisms, challenges remain in its implementation, particularly concerning awareness, accessibility, and infrastructural constraints. This paper concludes with policy recommendations for strengthening the Act’s enforcement and promoting a consumer-centric ecosystem that aligns with contemporary needs.

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