Abstract

In today’s dynamic world, consumers are considered to be the catalyst of the working mechanism of the whole economy therefore, it is very vital to safeguard the interests of these consumers. The consumer’s are generally prone to many threats like misleading advertisements. The paper that I’m dealing up with is majorly dealing up with this particular issue. The main context of the article or my paper is revolving around the concept of how the misleading advertising converges with the phenomenon of consumerism. This concept is of a high relevance or priority as it is important to observe it crucially, since the interests of the consumers are in trouble. Misleading advertisements have got the great potential to create a huge drastic-cum- impending effects upon the consumers’ psychology. As the negative effects upon the consumers increase they may not even have an intention to consume more or let’s say it may even lead to a complete breakdown of trust that consumer’s have over the market mechanism. This may even lead to slowed working of the economy further leading or contributing the economy to fall into a debt trap or depression. Therefore proper steps are supposed to be undertaken to make sure that it is not happening and the same concept or question of fact is discussed in my article. The change that misleading advertisements may cause in the market dynamics and the legal and ethical concerns that arise in the society have also been discussed in my article. Eventually the relevance to encourage a healthy market environment in the society has also been emphasised.

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