Abstract

Sports have a significant impact on human development and are an essential component of modern society. A country's value in the world of sports as well as the degree of physical and mental toughness of its people are demonstrated by the quantity of medals won in international competitions. As such, it is imperative that we monitor the growth of sports in every country. With the arrival of British administration in India, the majority of modern games were introduced. During the colonial era, the most popular games in the British cantonment were cricket, football, and tennis. While European sports such as cricket and football were considered limited to the upper classes, indigenous sports such as wrestling were restricted to the lower classes. All forms of sporting activity were avoided by the educated middle class. And after Independence it was Hockey, Cricket and Football that were the popular sports in India. But with the passage of time as more money flowed in to Cricket it became the popular sport in India overshadowing all the other sports. In modern times a need has been felt to promote the other sports in India and this objective can only be achieved through the collaborative efforts of both the government and the corporate houses. This study aims to investigate how corporate social responsibility (CSR) and the business sector contribute to the growth of sports. CSR has the ability to provide sports in society with a strong boost for the quickest possible growth. The only way to advance is, without a doubt, for every Indian citizen to collaborate in order to establish India as a global leader in games and sports.

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