Abstract

The sports industry is a major global economic force, generating billions of dollars in revenue each year. Intellectual property (IP) is a key asset for sports organizations, as it protects their brands, logos, slogans, and other valuable assets. However, IP protection in the sports industry is facing a number of growing challenges, including the rise of new technologies, the increasing globalization of the industry, and the growing popularity of fan-created content. This empirical research undertakes a comprehensive analysis to examine the prevalent legal challenges and strategies employed to safeguard intellectual property within the sports industry. The research objectives encompass identifying the most common types of IP issues prevalent in the sports sector. The effectiveness of conventional IP protection mechanisms in safeguarding sports-related IP assets will be assessed. By delving into the legal precedents and outcomes of these mechanisms, the study seeks to evaluate their ability to protect the commercial value and exclusivity of sports brands, logos, and content. Moreover, this study will explore the role played by sports governing bodies and leagues in enforcing and protecting IP rights of their member teams, athletes, and event organizers. Understanding the responsibilities and practices of sports entities in this regard is crucial for comprehending the broader ecosystem of IP protection and how it impacts sports stakeholders. The findings aim to contribute to a more comprehensive understanding of the importance of IP protection in the sports industry, aiding athletes, sports organisations, policymakers, and legal experts in adopting robust strategies to preserve their creative assets and IP rights effectively. Ultimately, this study seeks to strengthen IP protection practices in the sports domain, fostering a more sustainable and innovative ecosystem for all stakeholders involved.

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