Abstract

Online shopping in India has witnessed significant growth, driven by increasing internet penetration, changing consumer behaviour, and the convenience of digital transactions. While it has revolutionized the retail landscape by offering a wide variety of products, competitive pricing, and 24/7 accessibility, several challenges persist, including security concerns, fraud, misleading product information, delayed deliveries, and inadequate customer grievance redressal mechanisms. This study aims to analyse the benefits and challenges of online shopping in India, exploring both the opportunities it presents for consumers and businesses, as well as the risks and obstacles that need to be addressed. By examining current practices, consumer behaviour, and regulatory frameworks, the study provides recommendations to enhance consumer protection, improve e-commerce regulations, and promote ethical practices. Effective solutions, such as enhanced data security, better customer service, and transparent product information, are crucial to ensuring a secure, trustworthy, and user-friendly online shopping environment. This research offers insights into fostering a balanced e-commerce ecosystem that supports both growth and consumer confidence.

Keywords